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Beyoncé's "Formation" Wins Cultural Driver Award

Klaudia//May 12, 2017
The One Club for Creativity (www.oneclub.org) announced today the winners for the 44th Annual One Show Awards in branded entertainment, design, direct, moving image craft, print & outdoor, public relations and responsive environments. Hosted by Daveed Diggs, 2016 Tony award-winning actor from the hit Broadway musical Hamilton, The One Show awarded Gold, Silver and Bronze Pencils at Cipriani Wall Street in New York City.

There were 323 Pencils awarded – 92 Gold, 102 Silver and 129 Bronze – to winners from 30 countries. Overall, there were 21,844 entries from 73 countries. Seven Best of Discipline winners were announced, as well as special award winners: Cultural Driver Award and the Green Pencil.

The Cultural Driver Award, which celebrates influential ideas and executions that have had a noticeable impact on pop culture, awarded three Pencils:

Gold Pencil: "Formation" for Beyoncé by PRETTYBIRD/Culver City.

Silver Pencil: "Boost Your Voice" for Boost Mobile by 180LA/Santa Monica.

Bronze Pencil: "Buy Back the Block" for Checkers & Rally's by Fitzgerald & Co/Atlanta + Uproxx Studios/Los Angeles.

"What better way to kick of the Cultural Driver Award than with one of the most influential entertainers of this generation?" said Kevin Swanepoel, CEO of The One Club for Creativity. "Provocative and powerful, 'Formation' – the linchpin of Beyoncé's genre-bending Lemonade album – is more than a song or a music video. It's a manifesto."