Today Ivy Park celebrates International Women’s Day with their Spring/Summer 2018 campaign, highlighting the collective strength of women all over the world. Shop the new collection now!

Ivy Park’s cult pieces have a slick utilitarian focus this season. Deconstructed details, angled cut-outs and outsized logos define everything from crop tops to leggings for a cool, military-inspired feel. Shop the collection now!

New Ivy Park Items

December 5, 2017 Klaudia 0

More items from the new Ivy Park collection are available now on Topshop!

New Ivy Park Items

November 7, 2017 Klaudia 0

New Ivy Park items are available now on Topshop!

The IVY PARK 2017 fall/winter campaign introduces four new faces. Actress Laverne Cox and dancer Karen McDonald pose alongside models Grace Bol and Ralph Souffrant for a diverse representation of beauty and strength.

Each muse is styled in its classic pieces, updated for the fall season. The color palette is reworked to include a range of shades like deep teal, porcelain blue, chili red, scarlet and dusty pink. The hues are colorblocked on asymmetrical jackets, sweats and T-shirts that add a new level to activewear. Co-founder Beyoncé shared the inspiration behind the unique campaign:

“The message for this campaign is to celebrate everyone’s uniqueness. True beauty and power are born out of strength of character from the inside out. There is no one standard of beauty.”

Take a look at the lookbook and watch the short clip below. Shop the collection now on Topshop!

Ivy Park’s classic pieces are refined and reinvigorated this season. Deconstructed details, asymmetrical silhouettes and outsized logos decorate everything from traditional sports bras to oversized sweatshirts for a cool, contemporary feel. Shop now!

New Ivy Park Pre-Fall collection in stores today. Shop now!

Beyonce in Ivy Park playing with shapes and silhouettes.

New Ivy Park Photos

April 19, 2017 Klaudia 0

Beyonce released more promotional photos for Ivy Park's Spring/Summer collection.

New Ivy Park Items

April 11, 2017 Klaudia 0

New Ivy Park items are available on!

Ivy Park released another behind the scenes video with Beyonce.

Ivy Park released a new behind the scenes video featuring Beyonce.

Check out new promotional photos for the spring/summer Ivy Park collection in the gallery.

Behind the scenes pictures from the Ivy Park Spring/Summer 2017 collection have been released on Beyonce's website.

Watch a short behind the scenes video from the Spring/Summer 2017 Ivy Park ad campaign below!

Ivy Park SS17 Campaign

February 1, 2017 Klaudia 0

Ivy Park just launched their Spring/Summer 2017 campaign! Head over to Topshop to shop the new collection.

"We breathe the same air. We glow, even in the dark. Our curves make waves. Movement evolving forward. I know we will endure." — Beyoncé

New Ivy Park Commercial

January 28, 2017 Klaudia 0

Watch the new Ivy Park commercial featuring Beyonce below!

More new Ivy Park items

January 14, 2017 Klaudia 0

Even more items have been added to the latest Ivy Park collection!

New Ivy Park Items

January 6, 2017 Klaudia 0

New Ivy Park items are available on Topshop!

Also, more Beyonce merchandise has been added to Urban Outfitters.

Hot on the heels of her zesty Lemonade merch line, Beyonce has now readied a fresh Ivy Park activewear collection in time for the holiday season.

The “Resort” performance range has been designed for slaying in chilly climates and utilizes a range of tactile fabrics. Key pieces include an oversized cropped puffa jacket with bonded quilt seams, large branded zip pull, leggings, bodysuits, and streetwear-influenced hoodie and jogger sets. Biker-inspired color blocking and an oversized broken logo print feature heavily throughout, while garms from the AW16 have also been updated in a heavy, brushed wool-mix jersey.

Those looking to cop can do so online and offline at high street retailers such as Selfridges, Topshop, and JD Sports.

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