It all started when stylist Marni Senofonte approached Olivier Rousteing after his Fall 2018 runway show for Balmain and explained to him that she was trying to find the right designer to create custom looks for Beyoncé’s upcoming Coachella performances. “Marni told me that the shows were all about survivors and that B was looking for something in a military style,” Rousteing says. “Our silhouettes and our sort of Mad Max, futuristic take on military looks for Fall were a perfect fit.” But, of course, Queen Bey was not about to wear something that was going to be mass-produced, so Rousting went to work with Senofonte and the rest of Beyoncé’s team to create two custom Balmain stage wardrobes, one for each of her performances tonight and next Saturday night. Rousteing also dressed the 200-some dancers on stage, as well as Kelly Rowland and Michelle Williams, who reunited with Beyoncé for a Destiny’s Child throwback moment. Rousteing only had a few weeks to pull it all together, spending sleepless nights and long days creating the Egyptian-inspired gold-and-black cape with intricate embellishments; as well as a hologram-fabric black jacket and bodysuit; a collegiate-style embellished yellow hoodie with “BAE” written on the front; a camouflage and mesh minidress; and a top decorated with a 2018 Beyoncé crest that shows a bee, a raised fist, a panther, and an Egyptian goddess. “By the end it felt like Marni and I were in a relationship,” the designer said with a laugh. “We went to bed texting and emailing one another and woke up doing the same.” Read more...
Parkwood Holiday Party

December 16, 2016 Klaudia 0

On Thursday, Beyoncé hosted a holiday party for her record company, Parkwood Entertainment, at the Wilshire Ebell Theater in L.A. There was a screening of Lemonade (complete with popcorn featuring a silhouette of her in "Formation," and Lemonheads candy) and a full-blown exhibit of all Bey's Lemonade costumes. The singer took to the stage to perform "All Night"!





Check out the new Holiday arrivals at Shop.Beyonce.com!

Two new "Slay Or You Get E(lemon)ated" T-shirts are available for pre-order on Shop.Beyonce.com!

New Formation World Tour merchandise is now available for pre-order at Beyonce's Sidestep store! It's less than a week until the second U.S. leg of the tour kicks off in East Rutherford!

Katie Baron’s Fashion + Music delves behind the scenes to understand the beginnings and making of Beyonce’s iconic style.

Written by former Dazed and Vogue contributor and trend forecaster, Katie Baron, the book gives a unique insight into how fashion and music, working as twin agents, have reflected but also influenced popular culture. It features exclusive interviews with the creatives behind some of the most iconic and era-defining looks of music’s greatest heroes, including Beyonce. It explores the power of fashion as a make-or-break tool within the music industry’s creative process and gives context to the sound.

​There are two chapters featuring Beyonce and her work with B Akerlund and Jenke-Ahmed Tailly. The Akerlund chapter looks at their partnership for the campaign announcing the 2013 Mrs Carter World Tour, and the 2013 "Beyonce" visual album in particular the styling for "Superpower".

The Tailly chapter is solely focused on the partnership between Beyonce and her former creative director and that unique time period in Beyonce's career.

Check out exclusive pictures from the book in the gallery and remember to credit BeyonceOnline.org when sharing! The book is available now through Laurence King Publishing.

New "Lemonade" merchandise is available for pre-order on Beyonce's official store!

Beyonce performed during the Formation World Tour at Friends Arena on Tuesday, July 26, 2016 in Stockholm, Sweden.




UPDATE: In the gallery you'll find a sketch of the new outfit Beyonce wore.

Costume designer Marni Senofonte gives a look behind the scenes of the wardrobe of The Formation World Tour.

Francesco Scognamiglio has designed one of the outfits that Beyoncé will wear on Monday night in Milan on the stage of her “Formation” world tour.

The Neapolitan designer, who debuted his first haute couture collection in Paris earlier this month, realized a hooded bomber jacket entirely covered with Swarovski, as well as a pair of pants combining crystals with precious floral-inspired decorations.

“I wanted to interpret the energy, strength, femininity and talent of a real style icon through my personal point of view with the goal of creating an unforgettable look,” Scognamiglio said.

Since the early stages of his career, the designer has often worked with international celebrities, in particular Madonna, who wore a Scognamiglio outfit in her “Give It 2 Me” video, directed by Tom Munro in 2008.
Beyonce performed during the Formation World Tour at Hampden Park on Thursday, July 7, 2016, in Glasgow, Scotland.




UPDATE: In the gallery you'll find a sketch of the new outfit.

Lemonade Patch Set

June 24, 2016 Klaudia 0

A Lemonade-themed patch set is now available for pre-order on Beyonce Shop! The Lemonade iron on patch set comes with 6 individual patches:

• Baseball Bat / 4" x .65"
• Lemon / 4" x 3.7"
• BOY BYE / 4" x 3.4"
• Lemonade / 4" x 1.3"
• Bee / 4.1" x 4"
• Hot Sauce / 4" x 3"

Shipping starts on 7/11.

Beyonce performed during the Formation World Tour at Heinz Field on Tuesday, May 31, 2016, in Pittsburgh, Pennsylvania.




In the gallery you'll find a sketch of the Atsuko Kudo outfit for the tour.

Beyonce and Jay-Z were spotted leaving Del Posto restaurant in New York last night. The singer wore a Giamba floral maxi and Saint Laurent biker jacket.

Beyonce performed during the Formation World Tour at TCF Stadium on Monday, May 23, 2016, in Minneapolis, Minnesota. The singer wore a new costume again!




UPDATE: In the gallery you'll find sketches of the new outfit.

New merchandise is available for pre-order on Beyonce Shop!

Beyonce performed during the Formation World Tour at the Georgia Dome on Sunday, May 1, 2016, in Atlanta, Georgia. In the gallery you'll also find first sketches of the tour costumes.





A new winter collection is now available at Beyonce Shop!

The official Beyonce merchandise is now available exclusively at Virgin Megastores in the Middle East!

We have a little surprise for you! BeyonceOnline.org teamed up with Milli Millu, a London-based luxury handbag brand, to offer you a 15% discount on their entire collection, including The Oslo, which Beyonce was spotted wearing back in May! (Unfortunately the bag is sold out in yellow). Go to millimillu.com and use the gift code "beyonceonline15" to qualify for the discount. The code will be active only until August 31 so don't waste your time! Also, they offer free worldwide shipping and returns for orders above 200GBP. How great is that?

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