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Beyoncé Is Launching A Renaissance Pop-Up In London Next Week

Klaudia//May 26, 2023
For BeyHive members who were unable to secure tickets to Beyoncé’s Renaissance world tour, and her historic five-night residency at London’s Tottenham Hotspur stadium, we bring a silver lining to your sadness. Because the team at Flannels have got in “Formation” to bring you a complete in-store takeover by Queen Bey herself inside the luxury retailer’s flagship store in the capital.

The “Renaissance flagship” – which from Tuesday 30 May 2023 will be situated in Flannels X, the retailer’s experiential cultural hub – brings you everything you need to soak in the Beyoncé excitement. Even its exterior facade will transform into a 360-degree digital display that delves into the visual and auditory splendour of the Renaissance era.

“Crazy in Love” for tour merch? No fear. As the luxury retail partner for the Renaissance World Tour collection, Flannels brings you a 19-piece memorabilia offering, sold for the first time outside of stadium venues, including exclusive “London Has a Problem” and “Cuff It” tees.

Obsessed with Beyoncé and Olivier Rousteing of Balmain’s co-designed Renaissance Couture collection? Flannel’s has you covered. The “Renaissance flagship” is also playing host to an exhibition of twelve looks, complete with “Renaissance: Beyoncé with Balmain”, an offering of available-to-buy pieces that includes an oversized tee, dropped-shoulder hoodie and giant tote.

“As a woman in business, as a mother, and as a fan - I think everything about Beyoncé feels like a lesson in modern feminism. In power, really, in not being underestimated, and in constant evolution. She’s the most important musician of a generation,” says Beckie Stanion, CMO at Flannels of the unique retail collaboration. “I think at Flannels we harness quite a unique tone of voice; certainly amongst our peers in luxury retail. We like to be unafraid - unafraid to celebrate the kind of game-changing talent and success that we know inspires our young audience. Beyoncé is, needless to say, the untouchable Queen of those ideals. To be able to celebrate her on this kind of scale is truly an honour.”

If the “Renaissance flagship” is now “All Up In Your Mind”, you’ve got until Sunday June 5 2023 to ensure it’s your headline shopping act.