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Beyonce shared new personal photos.

In March, news dropped that the relationship between Beyoncé’s Ivy Park fashion brand and Adidas would be coming to a close, reportedly due to creative disagreements over the direction of the label. Things aren’t 100% kaput yet — Ivy Park dropped a swim collection just in time for the oncoming dog days of summer — but we now have some possible clues about where Queen Bey may be taking her merch-related talents next.

As noted by attorney Josh Gerben of Gerben Intellectual Property, Beyoncé-linked BGK Trademark Holdings LLC submitted eight applications to the US Patent and Trademark Applications, all dated June 22, for one single word: Echoville.

We have no material proof that this is the basis for a new consumer venture, but the details we do have are quite intriguing

Learn more below.

Beyoncé’s Echoville Trademarks

The following bullet points are taken verbatim from BGK Trademark Holdings LLC’s filings with the USPTO.

Harris County officials and Houston natives Beyonce and Kelly Rowland are collaborating to create 31 permanent housing units in Midtown. The initiative was announced Tuesday by county leaders, who will use $7.2 million in American Rescue Plan funds to develop housing at the Bread of Life gymnasium at 2019 Crawford Street.

Judge Lina Hidalgo said an "even bigger launch" on the housing units would be announced in September when Beyonce is in Houston for her Renaissance World Tour. Beyonce's two tour dates in the city are Saturday, Sept. 23, and Sunday, Sept. 24, at NRG Stadium.

"Harris County and the city of Houston, jointly with the coalition for the homeless, have reduced homeless in the middle of the pandemic by 20 percent, and we've been able to hold that reduction," Hidalgo said in a press conference Tuesday morning. "We just did the homeless count again, so it's initiatives like this one I certainly will be supportive of it no matter whose behind it, but it's especially interesting, I think, because there are these names of Beyonce and Kelly Rowland, who, of course, have been supportive of the community for a very long time."

According to a May Point-in-Time survey by the Coalition for the Homeless, Houston's unhoused population has declined by an estimated 17 percent since 2022.

In addition to the 31 housing units, the Knowles-Rowland House permanent housing project will have case managers, peer specialists, service specialists, and support services, like transportation, mental health, physical and behavioral health support, county records note.

Drop 1.0 is available now, featuring five items celebrating the iconography of the tour including apparel and a one-of-a-kind poster, only available via Beyoncé’s official Amazon store.

Amazon Music is the official online merchandise partner for Beyoncé’s critically-acclaimed RENAISSANCE WORLD TOUR. The collaboration will come to life over the course of four, distinct Drops, released throughout the North American leg of the tour. Drop 1.0 is now available at Amazon.com/Beyoncé.

The collaboration offers customers around the world access to never-before-seen product and memorabilia styles that are only available via Beyoncé’s official Amazon Store and the Amazon Music Artist Merch Shop.

The inaugural drop in the four-part collection includes five items that celebrate the iconography of the tour.

Here’s all of the Beyoncé RENAISSANCE WORLD TOUR merch you can shop now:

Beyonce shared new personal photos.

Beyonce was photographed while arriving at an airport in Warsaw on Tuesday and then leaving the next day.

Beyoncé and JAY-Z are making the most out of summer.

During a break from the Renaissance World Tour on Sunday, the performer, 41, and rapper, 53, were spotted enjoying some downtime and laughing with friends while on a two-day trip to Lake Como, Italy.

While their getaway was short, the longtime couple — who have been married since April 2008 — filled their trip with activities, including a relaxing dinner with friends where the group chatted and admired the lake together.

The Roc Nation founder was also seen shooting hoops and exploring the lake on a boat with pal Jack Dorsey while the singer spent some time at the luxury resort.

Beyonce performed at the PGE Narodowy stadium in Warsaw, Poland on June 27 and June 28. I attended both of the concerts and uploaded my pictures to the gallery.

SZA and Beyoncé each won three times, including tying for the Album of the Year Award, at the 2023 BET Awards on Sunday.

The awards, which honor the year’s best performances in music, TV, film and sports, were handed out during a live from the Microsoft Theater in Los Angeles. This year’s event celebrated 50 years of Hip Hop, with Busta Rhymes receiving the Lifetime Achievement Award.

SZA also won tonight for best Female R&B/Pop Artist and for Video of the Year for “Kill Bill,” while Beyonce’s “Break My Soul” won both the Viewers Choice Award and the BET Her Award.

Album of the Year (Tie)
SOS – SZA
RENAISSANCE – Beyoncé

BET Her Award
Break My Soul – Beyoncé

Viewer's Choice Award
Break My Soul – Beyoncé

Solange gave a shout-out to her sister Beyoncé and “all the black women” in her life on her 37th birthday on Saturday, as she shared videos of herself with friends and family — including two that featured her dancing and riding a jetski with her superstar sibling — on Instagram.

“@cancersznisforever !!! 🎂S/o all the black women who lift me up and bring me joy every day!,” Solange captioned the carousel of videos. “All I want for my birthday is to give gratitude that God chose me to be black and woman, and to bump Yes Sirrr like 4, 5 times in a hot tub w my frennnns…🥂."

In one clip, the “Binz” singer shared a happy moment with Beyoncé as the pair rode a jetski together. The sisters wore matching black life vests as Solange sat behind her older sister. Clearly loving every minute of their time together, the famous sisters — who both wore sunglasses and huge smiles — excitedly shouted and whooped as they sped along the water.

In a separate video from the post, Solange wore a black blazer and a pair of green drop earrings with a braided ponytail as she danced beside her sister and other friends. Beyoncé also wore a black blazer with structured shoulders, and added a plunging orange silk top and a sparkly embellished necklace. Straight hair and chic gold eyeshadow completed the "Drunk in Love" singer's look.

Beyonce performed at the Deutsche Bank Park stadium in Frankfurt, Germany on June 24, 2023.

On June 22, ASCAP celebrated its 2023 Rhythm & Soul Music award winners during a VIP pre-party reception. The awards recognize the songwriters and publishers of the most-performed songs of the past year based on Luminate data for terrestrial and satellite radio and streaming services.

Beyonce received two awards in the R&B/Hip Hop & Rap Songs category for "Break My Soul" and "Cuff It". Congrats!

AFC Ajax is auctioning a shirt signed by Beyoncé. By Queen B's request, all profits will go to the Ajax Foundation. You can find the auction website here.

Beyonce visited the La Colombe d'Or restaurant in Saint-Paul-de-Vence, France on Friday.

Beyonce was spotted arriving at an airport in the South of France on Friday.

The new adidas x IVY PARK collection IVY PARADISE is available now!

Beyoncé's hit Renaissance Tour is gearing up for its highly anticipated run in the States, but there's one person who fans won't see in formation.

The star’s longtime dancer Ashley Everett has been noticeably absent from the tour, which kicked off in Stockholm on May 10. In fact, it's the first time Everett hasn't been grooving by Queen Bey's side in 17 years.

"I've been dancing my entire life," says Everett, 34. "I was one of the little girls in ballet class who was paying attention and loved it." Then, at age 17, she landed the gig of a lifetime.

"I was dancing at Alvin Ailey and I thought my dance journey was going to take me the modern, contemporary route. I randomly went to an audition and got asked to be a part of some music videos. That led to tour and then it just kept going. It was a dream come true."

Thinking back to her first videos with Beyoncé —"Get Me Bodied" and "Greenlight" off of the star's 2006 B'Day album — "It's so funny," says the dancer. "I remember on set everyone was like 'You guys kind of favor each other, are you cousins?' I was like, 'Not that I know of!'"

But over the years, and after numerous tours together, the two became like family. Beyoncé named her Dance Captain in 2009 and it was Everett who was one of two people by Bey’s side in the hit "Single Ladies" video. Though she was double booked to perform with the Rockettes at the time, "I had to play sick" to be part of the iconic trio in black and white, she says. "I made it work."

Beyonce was spotted leaving the Oswald's Club in London on May 23.

Beyonce performed at the Volksparkstadion stadium in Hamburg, Germany on June 21, 2023. The singer revealed more custom IVY PARK from the upcoming collection.

Beyonce was spotted again on Tuesday in Paris in another outfit.