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Beyonce on the launch of Cécred

Klaudia//February 22, 2024
Beyonce posted about the launch of Cécred on her Instagram:

"Hair and the deeply personal story it plays in life has always been sacred to me. Haircare is a ritual that feeds the soul and I’m so excited to share it with you. Exclusively available at cecred.com"

The singer also shared a message on the Cécred website:

"I grew up sweeping hair in my mother's salon. So much of who I am came from there. I saw how she transformed hair by mixing mainstream products with textured haircare.

It’s been my lifelong dream to create these hair products and bring some of my mother’s teachings to life. We started by prioritizing the needs of textured hair like mine and others who lack moisture and strength. It was important to honor past rituals while infusing our personal touch by adding advanced science to build new sacred rituals. The result was haircare defined by its performance, quality, and intention. Haircare that isn’t put into the same box others have tried to put me in as a Black woman throughout my career. Haircare that will keep my hair healthy despite how often I change it up as a performer—the coloring, high-tension styles, sewing, sweat, and buildup.

I built Cécred from the ground up. I poured into it everything I’ve learned throughout my life so we can borrow some of our past and bring it to the future. Cécred is about prioritizing yourself and all the things you hold sacred."

Essence Cover Story: Beyoncé, The Boss

Klaudia//February 19, 2024
Beyoncé Knowles-Carter wears quite a few hats. She juggles life as a married mother of three with being the greatest living entertainer—two undertakings that are brain- and body-bending separately, and nearly inconceivable when combined. Her pointed manicures are the needle under which global interest spins. One hip bounce, one social post, one brand mention: That’s all it takes to send the public into orbit. She’s mentor, mountain, and muse—every woman and every woman. Over the years she’s launched multiple ventures, including House of Deréon, Parkwood Entertainment, BeyGOOD and IVY PARK. Her latest undertaking has technically been on the burner since her youth—but more tangibly since 2018. It branches from her family’s generational focus on hair, taking root in the idea of self-care as ritual. She first teased the project in May 2023 via Instagram, where fans assumed the sprays and pumps before her were filled with self-made hair elixirs. She, and all involved, have been characteristically mum about the offering—until now.


“Hair has always been a very big part of our lives,” says Ms. Tina Knowles. “Just as fashion saved our family, hair is how we made a living.” In Beyoncé’s formative years, Ms. Tina was a hairdresser who owned and operated her own salon. She says her career in cosmetology is but a continuation of what Black people have done for ages. “In the culture of Black folks, all the way from the beginning: If you could do some hair, you’ll never be broke,” she explains. “I told my kids that. My mama told me that. So it’s just our legacy, and this full-circle moment feels amazing.”

Beyoncé Announces New Album in Super Bowl Commercial

Klaudia//February 12, 2024
After days of speculation and online sleuthing by fans — just another week, in other words — Beyoncé used her appearance in a Super Bowl commercial on Sunday to announce that she would soon be releasing new music.

In a Verizon ad that ran shortly after halftime, Beyoncé joked with the comedian Tony Hale about doing something that would “break the internet” (i.e. Verizon’s 5G network). She ran through a few riffs, like “Beyonc-A.I.,” a Barbie-like “Bar-bey” and a presidential “BOTUS.”

Then she said, “Drop the new music,” before the commercial ended. Soon after, Beyoncé’s website updated with the announcement that a new album, identified as “Act II,” would be released on March 29.

It appeared to be the second part of Beyoncé’s “Renaissance” album project, and perhaps one with a country-rock theme, given the sound and look of two new songs, “Texas Hold ’Em” and “16 Carriages,” that quickly appeared online.

“Texas Hold ’Em” begins with rapid-plucked guitar and moves into a stomping beat, with Beyoncé rhyming “Texas” and “Lexus” and singing lines like, “It’s a real live boogie and a real live hoedown.” On “16 Carriages,” an epic ballad, the guitars swell with organ-loud percussion as Beyoncé sings about looking back at a life after losing innocence “at an early age.”

The visuals for both picture Beyoncé in cowboy hats — a feature of last year’s Renaissance World Tour and Beyoncé’s continued style signature, as seen last week at the Grammy Awards.

SZA Thanks Beyoncé For Sweet Surprise After GRAMMYs Win

Klaudia//February 11, 2024
SZA is all smiles after receiving her flowers — literally and figuratively — in the last week. After securing three GRAMMY awards on Feb. 4, the singer got another sweet surprise from Beyoncé!

She took to social media to thank the star for her kindness, recognition, and beautiful bouquet of white roses.

“Thank you for seeing me before anyone else saw me. Thank you for making me feel valuable when I was the tiniest in the room. Thank you for shining your light on me and pouring into me with Goddess-level kindness. May God continue to protect and bless you, queen,” SZA wrote on Instagram Story.

As mentioned, SZA’s message was a response to Bey’s overall support and the card attached to the floral delivery.

“I’m so happy for you, beautiful! Watching you grow and watching you win is an honor. Sending you a huge congrats talented queen. All my love and respect, B”