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Beyonce on the launch of Cécred

Klaudia//February 22, 2024
Beyonce posted about the launch of Cécred on her Instagram:

"Hair and the deeply personal story it plays in life has always been sacred to me. Haircare is a ritual that feeds the soul and I’m so excited to share it with you. Exclusively available at cecred.com"

The singer also shared a message on the Cécred website:

"I grew up sweeping hair in my mother's salon. So much of who I am came from there. I saw how she transformed hair by mixing mainstream products with textured haircare.

It’s been my lifelong dream to create these hair products and bring some of my mother’s teachings to life. We started by prioritizing the needs of textured hair like mine and others who lack moisture and strength. It was important to honor past rituals while infusing our personal touch by adding advanced science to build new sacred rituals. The result was haircare defined by its performance, quality, and intention. Haircare that isn’t put into the same box others have tried to put me in as a Black woman throughout my career. Haircare that will keep my hair healthy despite how often I change it up as a performer—the coloring, high-tension styles, sewing, sweat, and buildup.

I built Cécred from the ground up. I poured into it everything I’ve learned throughout my life so we can borrow some of our past and bring it to the future. Cécred is about prioritizing yourself and all the things you hold sacred."

Essence Cover Story: Beyoncé, The Boss

Klaudia//February 19, 2024
Beyoncé Knowles-Carter wears quite a few hats. She juggles life as a married mother of three with being the greatest living entertainer—two undertakings that are brain- and body-bending separately, and nearly inconceivable when combined. Her pointed manicures are the needle under which global interest spins. One hip bounce, one social post, one brand mention: That’s all it takes to send the public into orbit. She’s mentor, mountain, and muse—every woman and every woman. Over the years she’s launched multiple ventures, including House of Deréon, Parkwood Entertainment, BeyGOOD and IVY PARK. Her latest undertaking has technically been on the burner since her youth—but more tangibly since 2018. It branches from her family’s generational focus on hair, taking root in the idea of self-care as ritual. She first teased the project in May 2023 via Instagram, where fans assumed the sprays and pumps before her were filled with self-made hair elixirs. She, and all involved, have been characteristically mum about the offering—until now.


“Hair has always been a very big part of our lives,” says Ms. Tina Knowles. “Just as fashion saved our family, hair is how we made a living.” In Beyoncé’s formative years, Ms. Tina was a hairdresser who owned and operated her own salon. She says her career in cosmetology is but a continuation of what Black people have done for ages. “In the culture of Black folks, all the way from the beginning: If you could do some hair, you’ll never be broke,” she explains. “I told my kids that. My mama told me that. So it’s just our legacy, and this full-circle moment feels amazing.”

Samples of Beyoncé's New Fragrance Handed Out at 'Renaissance' Concert Tour Stops

Klaudia//August 8, 2023
The Beyhive is getting previews of Beyoncé’s latest fragrance during her global “Renaissance” tour. In photos and videos posted to Twitter, fans are sharing snaps of the singer’s perfume samples, which are being handed out in front of various venues.

“They’re giving samples of new perfume and it smells amazing! I need to order mine,” wrote one user.

Beyoncé officially revealed her new eau de parfum late last month with a short teaser on social media.

Available exclusively on Beyoncé’s website, the scent retails for $160 and can be preordered now. Orders will begin shipping in November, but only to the U.S. and Canada. Those who purchase the fragrance will also get “a special gift,” though only while supplies last.

Beyoncé Surprises Fans With New Parfum

Klaudia//July 21, 2023
Beyoncé is returning to the beauty world with the surprise release of her new eau de parfum.

Currently retailing for $160, exclusively on her website, the 1.7 fl. oz bottle is only available in the United States and Canada and will begin shipping this November. last.

For those curious about how it’s going to smell, the fragrance notes are as follows: Top notes are clementine and golden honey while the heart of the fragrance is rose absolute and jasmine sambac, which rest on a base of nambian myrrh and golden amber.

The parfum was created in France, is “encased in art,” and of course, was crafted and designed by Bey herself. Those interested in purchasing will also receive a “special gift” while quantities It’s also worth noting that the pre-order may be cancelled at any time, prior to shipping, and customers will receive a full refund.

Beyoncé's Beauty Brand to Include Fragrances

Klaudia//May 19, 2023
Beauty has a new megawatt entrant — Beyoncé.

The winner of 32 Grammys took to Instagram Tuesday night to announce her latest venture, which appears to be a hair care brand.

Sources tell WWD that the brand is helmed by Beyoncé’s mother, Tina Knowles-Lawson, and is also developing fragrances. The brand’s name and launch timing could not be learned. A spokesperson for Beyoncé did not return a request for comment by press time.

Though many celebrities have entered beauty in recent years, sources are bullish on Beyoncé’s business prospects. “I mean, she is the biggest, and her mom had a salon. It will be authentic. It’s going to be huge if she has science behind it,” one source said. “They’re laying the foundation, they’re building up the hype. It’s getting more press than God and who even knows when it’s coming out.”

Beyoncé teases new hair-care venture on Instagram

Klaudia//May 16, 2023
Singer, actress and fashion icon Beyoncé hints she’s adding a new title to her resume: hair-care brand founder.

The singer, who is in the middle of her Renaissance World Tour, announced on Instagram on Tuesday that she is foraying into the world of hair care. “How many of y’all knew my first job was sweeping hair in mama’s salon?” she wrote in her announcement.

While the specifics of the new venture are currently unclear, what we do know is that the business will be rooted in hair care.

Her caption continued, “Destiny’s Child got our start by performing for clients while they were getting their hair done. I was exposed to so many different kinds of entrepreneurial women in salon. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls. I watched her heal and be of service to so many women. Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy. I can’t wait for you to experience what I’ve been creating.”

Beyoncé to release Shimmering Heat

Klaudia//June 16, 2017
Beyoncé's perfume line based on her premier fragrance Heat (launched in 2010) showcases various interpretations of different fantasy orchid accords in the form of flankers. The original is based on the red vanilla orchid, Heat Rush contains the yellow tiger orchid, Heat The Mrs. Carter Show from 2013 brings the Brassia Edvah Loo orchid, Heat Kissed from 2015 features the Red Fury orchid, Heat Seduction was composed to reflect the ginger orchid, etc. The new Shimmering Heat comes out before the end of the 2017 summer and will be portraying the Blue Mystique orchid.

Shimmering Heat is inspired by the first moments on stage, when the light shines on Beyoncé while she is dressed in a sequined outfit. The composition aims to evoke this "magical" and "enchanting" atmosphere. Fresh, green, floral and chypre notes promise a difference from the previous sweet, fruity and gourmet editions of this line. The Blue Mystique orchid at the perfume’s core is surrounded with sharp pink pepper and fresh notes, and placed on a woody base of patchouli.

Top notes: pink pepper, fresh green notes, freesia
Heart: mystical blue orchid, jasmine, rose, lily of the valley
Base: patchouli, oak moss, musk, vanilla

The light blue bottle and box are in the standard form of the collection and this edition comes in the sizes of 30, 50 and 100 ml Eau de Parfum.

Beyoncé Introduces Heat Seduction

Klaudia//June 30, 2016
Gazing upon you with her sensuous eyes. Enticing you with her alluring beauty. Get ready to be seduced.

Beyoncé Heat Seduction is a sensual, intoxicating and irresistibly beautiful scent with an exotic blend of fruits, mesmerizing florals, and a sensual union of amber and resins.

The dynamically alluring fragrance opens with an exotic blend of luscious fruits. The heart is a gorgeous assembly of mesmerizing florals wrapped by the sensual background of amber, musk and resins.

Top Notes: Exotic Island Spice Cocktail, Mandarin, Dewberry
Heart Notes: Gingerlily, African Jungle Trail Orchid, Freesia
Base Notes: Golden Amber, Musk, Natural Labdanum

Available as 30, 50 and 100 ml Eau De Toilette.

Beyonce Launches Heat Kissed

Klaudia//July 27, 2015
When a moment of attraction becomes undeniable, it ignites a spark between two people that draws them closer. Their lips meet and the flicker becomes a flame. Beyoncé Heat Kissed captures this sensual intensity in a bottle.

Beyoncé Heat Kissed’s rich crimson hue embodies the warm sensual intensity and lively vibrance of this seductive scent.

The lush, beguiling blend opens with fruity top notes surrounding the rich heart of the fragrance, giving the scent its lively vibrance. Exotic woody notes then combine with an infusion of vanilla to create a warm, evocative aroma.

Top Notes
Dragonfruit, Lychee, Ripe Mango

Heart Notes
Blazing Red Fury Orchid, Jasmine Sambac, Moroccan Rose Oil

Base Notes
African Sandalwood, Vanilla, Patchouli

The fragrance is available as 15, 30, 50 and 100 ml Eau de Parfum.

Beyonce Releases Rise Sheer Limited Edition

Klaudia//February 24, 2015
Beyonce launches Rise Sheer Limited Edition in Spring 2015 as a new edition of the fragrance Rise from 2014. The concept that lies behind the creation of Rise is inspired by “female empowerment and finding the inner strength that makes women so beautiful.”

Rise Sheer is a fresher version that opens with Italian bergamot, Sicilian lemon and iced basil sorbet. Golden symphony orchid signs the heart of the fragrance, along with flowers of white peony and jasmine. Blonde woods, sheer musk and white amber end the composition.

The fragrance is available as 100 ml Eau de Parfum.

Heat Wild Orchid Coming Out This Summer

Klaudia//June 17, 2014
Beyonce introduced her first fragrance Heat in 2010, followed by a collection of editions such as Heat Ultimate Elixir from 2010, Heat Rush from 2010, Midnight Heat from 2012 and Heat Mrs. Carter Show World Tour from 2013. Heat Wild Orchid is a new release that comes out in summer of 2014, announced as an enticing, mouth-watering fragrance that emits a fierce, feminine energy.

Honorine Blanc, who put emphasizes on accord of Butterfly Orchid that allegedly possesses aphrodisiac powers, signs the exotic floral - fruity-woody composition. The fragrance opens with fruity trio of pomegranate, coconut water and boysenberry. Bold floral bouquet of butterfly orchid, blooming magnolia and honeysuckle is the heart. Blonde woods, skin musk and amber contribute to the overall impression of a sensual perfume.

Photographer of the advertising campaign is Michael Thompson. The fragrance is available as 50 and 100 ml Eau de Parfum.