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Beyoncé and Levi’s officially unveiled their ad campaign on Monday. The collaboration comes after the Grammy-winning singer gave the clothing brand a call-out with her song “Levii’s Jeans” from her eighth studio album “Cowboy Carter,” which released last March.

Beyoncé posted the campaign images to her Instagram account, sharing two placements and amassing $1.3 million in Media Impact Value, according to Launchmetrics. Over a period of 48 hours, the campaign earned $5 million in MIV. (MIV is a proprietary metric that assigns a true monetary value to marketing strategies across print, online and social media in order to calculate ROI.)

The “Reimagine” campaign stars the venerated singer and entertainer in a twist on some of Levi’s most iconic advertisements. The first ad featuring Beyoncé is a call-back to Levi’s 1985 commercial featuring a young man going into a laundromat, stripping off his Levi’s and waiting in his underwear while his jeans go through the washing machine.

Beyoncé continues to make waves in the music industry with her latest album, Cowboy Carter.

Within just two months of its release on March 29, Queen Bey’s expansive 27-track album has surpassed one billion streams on Spotify – a significant milestone confirmed by Parkwood Entertainment on Wednesday, May 8.

Beyoncé has a massive week on Billboard’s charts, thanks to her latest LP, Cowboy Carter. Along with charting 23 songs from the album on the Billboard Hot 100 (dated April 13), she ups her career total from 85 entries to 106. As such, she becomes the 17th artist, and only the third woman, to have logged 100 or more titles since the chart began in 1958.

Cowboy Carter debuts at No. 1 on the Billboard 200 (and the Top Country Albums and Americana/Folk Albums charts) with 407,000 equivalent album units earned in the United States in the March 29-April 4 tracking week, according to Luminate – the biggest one-week total of 2024. She also becomes the first Black woman to lead Top Country Albums.

Here’s a look at all 23 of Beyoncé’s entries on the latest Hot 100, all of which are debuts except where noted. (The 27-track Cowboy Carter also includes four mostly spoken-word interludes.)

Beyoncé’s Cowboy Carter gallops in at No. 1 on the Billboard 200 albums chart (dated April 13), debuting with 407,000 equivalent album units earned in the U.S. in the week ending April 4, according to Luminate. It’s the superstar’s eighth No. 1 on the all-genre Billboard 200.

With 407,000 units earned, Cowboy Carter claims the biggest week of 2024 and the largest since Taylor Swift’s 1989 (Taylor’s Version) bowed with 1.653 million units on the Nov. 11, 2023-dated list. Cowboy Carter’s launch is also Beyoncé’s biggest week, by units, since her Lemonade album debuted at No. 1 with 653,000 units (mostly from traditional album sales) on the May 14, 2016, chart. The new effort also lands Beyoncé her biggest streaming week ever.

Cowboy Carter also launches at No. 1 on Billboard’s Top Country Albums, Americana/Folk Albums and Top Album Sales charts. She’s the first Black woman ever to have led the Top Country Albums list, dating to its January 1964 inception. Cowboy Carter also claims the biggest week for a country album, by units earned, since last July, when Taylor Swift’s Speak Now (Taylor’s Version), opened at No. 1 on the July 22, 2023 chart with 716,000 units.

Cowboy Carter was introduced by the singles “Texas Hold ‘Em” and “16 Carriages,” which were released during the Super Bowl festivities on Feb. 11. The tracks debuted and have peaked (through the charts dated April 6) at Nos. 1 and 9, respectively, on Billboard’s Hot Country Songs chart, marking Beyoncé’s first entries on the tally. They have also reached Nos. 1, for two weeks, and 38 on the all-genre Billboard Hot 100 songs chart.

Step aside for a moment, Dolly Parton?

If there was ever any doubt, Beyoncé is truly one of one and the only one, as she scores a historic, record-breaking Official Chart Double today.

Beyoncé officially becomes the first black artist ever to take a country album to Number 1 on the UK’s Official Albums Chart. And in a landmark moment for the genre, Beyonce - an artist who has had an indelible impact on popular music - is also the first artist ever to achieve a UK Official Chart double with a country album and country single.

COWBOY CARTER, the eighth solo album from the superstar, crashes into the Official Albums Chart top spot like a comet with 40,000 chart units, while TEXAS HOLD ‘EM returns to the top of the Official Singles Chart for a fifth non-consecutive week, it’s also the most-streamed track in the UK this week (5.5 million streams).

COWBOY CARTER also topples Kacey Musgraves to become Beyoncé’s first Number 1 album on the Official Country Albums Chart, the ultimate vindication for a project that sought to shine a spotlight on the overlooked contributions of black artists to the country genre, and American culture in general.

Beyoncé, Cowboy Carter (Parkwood/Columbia): Even in a first quarter that’s seen full-length releases from some pretty massive artists — including Kanye West & Ty Dolla $ign, Ariana Grande and Future & Metro Boomin — Beyoncé albums remain a next-level event in the pop sphere. Cowboy Carter rode onto the scene last Friday (March 29) with more buzz and anticipation than any other LP of 2024 thus far, and the results have not disappointed: The album currently boasts a 92 score on review-aggregating website Metacritic, making it the second-best-reviewed set from any artist this year, and has also started receiving some serious Grammy buzz as the set to finally earn her long-overdue first album of the year trophy.

Unsurprisingly, the release is expected to make an eye-popping debut — helped by a number of physical versions of Cowboy Carter that Beyoncé is currently selling exclusively via her webstore. (Vinyl and CD are scheduled to go wide to all retail on April 12, which should give it a nice sales bump in its third chart week.) The set’s vinyl release includes four different-colored variants, each with a different back cover image of Beyoncé. The CD version includes an extra song, “Flamenco,” and is available in four variants (each also with a different Beyoncé back cover), while two of the CDs are exclusively available inside the boxed sets she’s selling — three versions of which are currently for sale, each with a T-shirt and a copy of the album on CD inside a branded box. Both physical releases include extended versions of “Riiverdance,” “II Hands II Heaven” and “Tyrant”. And of course, there is a digital version for sale and streaming, which includes five tracks not featured on the physical release (“Flamenco,” “Spaghettii,” “The Linda Martell Show,” “Ya Ya” and “Oh Louisiana”).

All of this should add up to a lofty sales total for Beyoncé, who has become a reliable performer in terms of physical sales, moving 190,000 such copies of Cowboy Carter’s 2022 predecessor Renaissance in its U.S. debut frame, according to Luminate. The new album is also streaming very well — at 27 tracks, it’s the longest album of Bey’s career to date, which will certainly help boost those totals — and Spotify even confirmed that it was the service’s most-streamed album in a single day of 2024 so far upon its release last Friday. That said, outside of previously-released lead single (and former Billboard Hot 100 No. 1) “Texas Hold ‘Em,” the album has no breakout hit yet on streaming akin to Grande’s “We Can’t Be Friends” or Future and Metro Boomin’s “Like That” — as of Tuesday (April 2), the only new song from the set in Spotify’s Daily US Top Songs chart was the Miley Cyrus duet “II Most Wanted,” at No. 10. (Both “II Most Wanted” and Bey’s redo of Dolly Parton’s “Jolene” were top 10 on Apple Music, at Nos. 10 and 8, respectively.)

Nonetheless, the high-volume combination of sales and streams should still result in a massive first week for Cowboy Carter — likely setting a new high-water mark for 2024 by passing Future and Metro Boomin’s We Don’t Trust You, which entered with 251,000 units on this week’s chart. It may also be in line to pass the 332,000 units Renaissance moved in its debut frame two years ago, becoming Beyoncé’s best-debuting album since her universally-beloved Lemonade bowed with 653,000 units back in 2016.

It’s been less than a day since Beyoncé finally dropped her Cowboy Carter album, and the project is already breaking records.

The album is officially Spotify’s most-streamed album in a single day in 2024, the streaming service announced on Friday (March 29). This is the first time a country-album holds the title this year. Before the album’s release, “Texas Hold ‘Em” was streamed over 200 million times.

That’s not the only record that the album broke. Cowboy Carter has the biggest debut to date earning more first-day streams on Amazon Music globally than any of her previous albums. The album also marks the most first-day streams for a country album by a female artist in the history of Amazon Music.

The 27-track album features a whopping list of star-studded collaborators, including Miley Cyrus, Post Malone, Dolly Parton, Willie Nelson, Linda Martell, Tanner Adell, Willie Jones, Raphael Saadiq, The-Dream, Shaboozey and more. The project also features the Billboard Hot 100 chart-topper, “Texas Hold ‘Em.”

Today, Beyoncé celebrates a full month at Number 1 in the UK with TEXAS HOLD ‘EM, marking a new personal best for the superstar in the process.

The sixth UK Number 1 single, lifted from her newly-announced upcoming album COWBOY CARTER, is now her longest-running chart-topper on the Official Singles Chart; besting the previous three-week peaks of 2003’s Crazy In Love with Jay-Z and 2007’s Beautiful Liar with Shakira.

It also blows past the two Number 1 singles Beyoncé achieved as a member of Destiny’s Child; with 2000’s Independent Women and 2001’s Survivor both spending one week at the top of the chart. Thus, Beyoncé’s turn to country has dug up gold, gifting her the longest stretch at Number 1 of her entire career.

A second week at No. 1 on the Billboard Hot 100 is in the cards for Beyoncé’s “Texas Hold ‘Em.” A week earlier, the song ascended to the summit, becoming her ninth leader on the chart.

“Texas Hold ‘Em,” on Parkwood/Columbia Records/Columbia Nashville, drew 27.6 million radio airplay audience impressions (up 72%) and 25.5 million streams (down 12%) and sold 22,000 downloads (down 24%) in the Feb. 23-29 tracking week, according to Luminate.

The single dips to No. 2 on the Digital Song Sales chart, after two weeks at No. 1, and to No. 3 after a week atop Streaming Songs, while bounding 43-23 on Radio Songs, as the song claims top Airplay Gainer honors on the Hot 100 for a second week.

Being promoted to multiple radio formats, “Texas Hold ‘Em” leaps 28-16 on Adult Pop Airplay, 25-17 on Pop Airplay, 36-23 on Rhythmic Airplay – as the Greatest Gainer on each chart – 28-24 on Adult R&B Airplay, 36-32 on R&B/Hip-Hop Airplay and 40-32 on Mainstream R&B/Hip-Hop Airplay. It also debuts on Adult Alternative Airplay at No. 36, while slipping 34-38 on Country Airplay; thanks to its placement on the two tallies, where Beyoncé had not previously logged any entries, she has tied Pharrell Williams for the most airplay charts – 18 – on which any artist has appeared.

“Texas Hold ‘Em” concurrently adds a third week at No. 1 on the Hot Country Songs chart, which uses the same multimetric methodology as the Hot 100. The banjo-inflected single became her historic first No. 1 on the ranking; prior to its coronation, no Black woman, or female known to be biracial, had previously led the list.

After reaching Billboard’s country charts for the first time with “Texas Hold ‘Em,” Beyoncé makes her first appearance on a rock radio airplay tally with the buzzy, banjo-inflected single.

The song debuts at No. 36 on Billboard’s Adult Alternative Airplay chart dated March 9. It’s Beyoncé’s maiden placement on any of Billboard’s rock-based airplay lists (Adult Alternative Airplay, Alternative Airplay, Mainstream Rock Airplay and Rock & Alternative Airplay). Adult Alternative Airplay reflects songs’ weekly plays on a panel of 50 adult alternative-formatted stations, with data, as monitored by Mediabase, provided to Billboard by Luminate. The format encompasses music under the umbrella of Americana, including material considered more specifically folk, country, blues, soul or other related styles.

The leader in spins for “Texas Hold ‘Em” on the Adult Alternative Airplay panel Feb. 23-29 was KVYN in Napa Valley, Calif. The station played the song 45 times in that span.

“KVYN decided to get on this Beyoncé track right away, mostly to support her musical evolution and dabbling in American roots music,” KVYN program director Nate Campbell tells Billboard. “So far, it’s working in our rotation and we’re happy to have ‘Country Beyoncé’ in our mix.”

Beyoncé’s “Texas Hold ‘Em” draws the No. 1 spot on the Billboard Global 200 chart, lifting from No. 4. The song is the superstar’s first leader on the list (which began in September 2020).

The Billboard Global 200 and Billboard Global Excl. U.S. charts rank songs based on streaming and sales activity culled from more than 200 territories around the world, as compiled by Luminate. The Global 200 is inclusive of worldwide data and the Global Excl. U.S. chart comprises data from territories excluding the United States.

Chart ranks are based on a weighted formula incorporating official-only streams on both subscription and ad-supported tiers of audio and video music services, as well as download sales, the latter of which reflect purchases from full-service digital music retailers from around the world, with sales from direct-to-consumer (D2C) sites excluded from the charts’ calculations.

Beyoncé’s “Texas Hold ‘Em” jumps to No. 1, from No. 4, where it debuted a week earlier, on the Billboard Global 200, with 59.6 million streams (up 86%) and 43,000 sold (down 10%) worldwide Feb. 16-22. Dating to the chart’s 2020 start, she previously reached the top 10 with “Break My Soul,” which hit No. 6 in 2022.

Notably, “Texas Hold ‘Em” is the second Global 200 No. 1, among 54 total so far, that has topped Billboard’s U.S.-based Hot Country Songs chart, joining Taylor Swift’s 2021 leader “All Too Well (Taylor’s Version).”

Beyoncé’s “Texas Hold ‘Em” shuffles to No. 1 on the Billboard Hot 100, a week after it debuted at No. 2. The superstar earns her ninth leader on the list, and her first since “Break My Soul” in 2022.

A week earlier, the single became the superstar’s historic first No. 1 on the multimetric Hot Country Songs survey; prior to the triumph for “Texas Hold ‘Em,” no Black woman, or female known to be biracial, had previously topped the chart.

“Texas Hold ‘Em” is one of two songs that Beyoncé released Feb. 11 (with instrumental and clean and explicit a cappella versions of the song released Feb. 14), along with “16 Carriages.” The arrival of both tracks was announced via a Verizon commercial that aired during CBS’ broadcast of Super Bowl LVIII, ahead of the March 29 release of her new album, which follows her 2022 Renaissance LP.

“Texas Hold ‘Em,” on Parkwood/Columbia Records/Columbia Nashville, becomes the 1,164th No. 1 in the Hot 100’s 65-year history. Below is a look at Queen Bey’s latest coronation.

Beyoncé has scored her first UK No 1 in 14 years with her new country single, Texas Hold ’Em.

The song, which features Beyoncé line dancing through life’s problems with a whiskey in hand, has jumped from No 9 in its second week of release, and is the first country song to reach UK No 1 since Lil Nas X’s Old Town Road in 2019. Beyoncé was last at No 1 in 2010 with her Lady Gaga duet Telephone, and her last solo No 1 was If I Were a Boy in 2008.

While remaining an iconic and much-discussed figure in the intervening years, her commercial clout dipped slightly in the UK, with her albums 4, Beyoncé, Lemonade and The Lion King: The Gift only producing two Top 10 hits between them. But the dance music-obsessed UK warmed to her foray into house music on 2022 album Renaissance: the singles Break My Soul and Cuff It both reached the UK Top Five.

Pop and R&B/hip-hop superstar Beyoncé makes her debut on Billboard’s streaming-, airplay- and sales-based Hot Country Songs chart (dated Feb. 24) with her first two entries on the survey: “Texas Hold ‘Em” at No. 1 and “16 Carriages” at No. 9.

The songs start at Nos. 2 and 38, respectively, on the all-genre Billboard Hot 100.

Both tracks were released Feb. 11, as announced in a Verizon commercial that aired during CBS’ broadcast of Super Bowl LVIII, ahead of the March 29 arrival of Beyoncé’s album expected to be titled Act II, which follows her 2022 Renaissance LP.

“Texas Hold ‘Em” drew 19.2 million official streams and 4.8 million in all-format airplay audience and sold 39,000 in the U.S. through Feb. 15, according to Luminate. “16 Carriages” rides in with 10.3 million streams, 90,000 in radio reach and 14,000 sold.

Notably, the Hot Country Songs coronation of “Texas Hold ‘Em” grants Beyoncé No. 1s on seven of Billboard’s multimetric song charts as a solo artist: the Hot 100, Hot Country Songs, Hot Dance/Electronic Songs, Hot Gospel Songs, Hot Latin Songs, Hot R&B Songs and Hot R&B/Hip-Hop Songs. She’s the only act to have notched No. 1s on that combination of rankings.

Pop and R&B/hip-hop superstar Beyoncé made a surprise announcement during Super Bowl LVIII on Feb. 11, releasing two tracks noticeably different in sound from the bulk of her catalog: “Texas Hold ‘Em” and “16 Carriages.”

The former is officially being promoted to country radio, as announced in a Columbia Nashville email to stations Feb. 14 at 11 a.m. ET, and arrives as Beyoncé’s first entry on Billboard’s Country Airplay chart (dated Feb. 24), starting at No. 54 with 1.1 million in audience via 100 stations at the format in the tracking week ending Feb. 15.

The Country Airplay survey reflects songs’ audience impressions on nearly 150 U.S country radio stations as monitored by Mediabase and provided to Billboard by Luminate.

“We immediately added it a sub-power rotation, which is where we put top-trending new music,” Alpha Media-owned KBAY San Jose, Calif., program director Bo Matthews tells Billboard of “Texas Hold ‘Em.” “I want people to hear it. One of the biggest artists in the world delivered a great country record for us to have fun with, and the song is really good. We are in the business of creating excitement for our listeners and I’m embracing the moment. Plus, there is plenty of room for great artists, even from other genres. It’s a big country tent.”

Concurrent with its Country Airplay entrance, “Texas Hold ‘Em” opens at No. 38 on Pop Airplay, with its plays on 98 chart reporters translating to 1.3 million audience impressions at the format.

Beyoncé ruled the box office this weekend.

Her concert picture, “ Renaissance: A Film by Beyoncé,” opened in first place with $21 million in North American ticket sales, according to estimates from AMC Theatres Sunday.

The post-Thanksgiving, early December box office is notoriously slow, but “Renaissance” defied the odds. Not accounting for inflation, it’s the first time a film has opened over $20 million on this weekend in 20 years (since “The Last Samurai”).

Beyoncé wrote, directed and produced “Renaissance,” which is focused on the tour for her Grammy-winning album. It debuted in 2,539 theaters in the U.S. and Canada, as well as 94 international territories, where it earned $6.4 million from 2,621 theaters.

“On behalf of AMC Theatres Distribution and the entire theatrical industry, we thank Beyoncé for bringing this incredible film directly to her fans,” said Elizabeth Frank, AMC Theatres executive vice president of worldwide programming, in a statement. “To see it resonate with fans and with film critics on a weekend that many in the industry typically neglect is a testament to her immense talent, not just as a performer, but as a producer and director.”

Despite several other new releases including “Godzilla Minus One,” the Hindi-language “Animal,” Angel Studios’ sci-fi thriller “The Shift,” and Lionsgate’s John Woo-directed revenge pic “Silent Night,” it was a slow weekend overall. Films in the top 10 are expected to gross only $85 million in total.

Yet again, Beyoncé crowns Billboard’s monthly Boxscore recap. According to figures reported to Billboard Boxscore, the Renaissance World Tour grossed $121.9 million and sold 476,000 tickets across nine shows in September.

This is the third consecutive month, and fourth overall, that Beyoncé has crowned Top Tours. That ties her with Bad Bunny for the second-most since the charts’ launch in February 2019, only behind Elton John’s seven. And while he, Bad Bunny, The Rolling Stones and others have achieved back-to-back wins, Queen Bey is the first act to go three-in-a-row.

It’s also her third consecutive month north of $100 million, after setting all-time monthly record with $179.3 million in August.

In addition to this monthly chart feat, Billboard previously reported upon Beyoncé’s Oct. 1 finale that The Renaissance World Tour is the highest-grossing tour by a woman, by a Black artist and by any American soloist in the Boxscore archives. Between its May 10 kickoff in Stockholm and its recent closing show in Kansas City, the tour grossed $579.8 million and sold 2.8 million tickets, making it the biggest of her career, and the seventh highest grossing trek of all time.

September is Beyoncé’s second month at No. 1 on Top Boxscores. After reigning in July with two shows at New Jersey’s MetLife Stadium, she claims the crown with three shows on the opposite coast. Playing SoFi Stadium in Inglewood, Calif. (Los Angeles area) on Sept. 1-2 and 4, the Renaissance World Tour brought in $45.5 million and sold 156,000 tickets.

More, Beyoncé follows herself at No. 2 with two hometown shows at Houston’s NRG Stadium. Those, on Sept. 23-24, grossed $31.3 million and sold 123,000 tickets. Though more than 30% off from her SoFi shows, the weekend in Houston earned more than double its next closest competition.

Beyoncé has once again solidified her status as a music industry icon with her "Renaissance World Tour." The tour, consisting of 56 electrifying shows, has officially raked in a staggering $592.4 million, making it the highest-grossing female tour in history. In August, Beyoncé’s "Renaissance World Tour" grossed $179.3 million, making it the highest one-month gross for tours since Billboard began tracking tour earnings through Boxscore.

Beyonce‘s ‘Renaissance World Tour’ may have wrapped, but the blockbuster trek continues to make history.

While it’s been confirmed that the mammoth tour has amassed almost $600 million from its 56 shows, individual concert details are flowing in.

And it brings with it the news that Queen Bey has bulldozed a major record.

Because, with each of her three Los Angeles shows at the SoFi Stadium in September grossing $20.1 million per night, the ‘Alien Superstar’ songstress now holds the record for the highest grossing single concert date in history.

Beyoncé; SoFi Stadium; 09/01/2023 — $20.1 Million
Beyoncé; SoFi Stadium; 09/02/2023 — $20.1 Million
Beyoncé; SoFi Stadium; 09/04/2023 — $20.1 Million

She snatches the title from fellow Texas native George Strait; the Country legend previously set the record win 2014 with with a $18.2 million show in Dallas.

In July, Beyoncé set the record for the highest one-month gross in the history of Billboard Boxscore (dating back to 1985) with $127.6 million. That haul narrowly edged out Bad Bunny’s $123.7 million from September of last year. But immediately after breaking ground, Queen Bey re-asserts herself, and the Renaissance World Tour, as an all-time dominant Boxscore force. According to figures reported to Billboard Boxscore, Beyoncé’s 14 shows in August earned $179.3 million.

Improving upon her existing record by 40%, Beyoncé distances herself from the pack, notching two of just four $100 million months since the charts launched in February 2019. Bad Bunny and Harry Styles achieved the other two.

After leading Top Tours in May and July, Beyoncé scores a third month at No. 1. That puts her in four-way tie with Ed Sheeran, the Rolling Stones and Trans-Siberian Orchestra. Bad Bunny spent four months at No. 1, and Elton John leads with seven.

With her freshly extended earnings record, Beyoncé claims the month’s highest attendance total for the first time, after falling short of Coldplay in May and The Weeknd in July. Her 14 shows sold 697,000 tickets.

After crowning Top Boxscores in July with two shows at New Jersey’s MetLife Stadium, Beyoncé ups the ante with three shows at Atlanta’s Mercedes-Benz Stadium. The triple-header grossed $39.8 million and sold 156,000 tickets on Aug. 11-12 and 14. That puts it among the top 10 grossing headline engagements ever, and the third highest in North America. The only two bigger reports are courtesy of Harry Styles, with 15-show runs at Madison Square Garden and the Kia Forum, making for an apples-to-oranges comparison to Beyoncé’s three-night stadium sweep.