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Beyonce reportedly expanding her range into the luggage trade

Klaudia//February 6, 2024
Beyonce is expanding her range into the luggage trade to add to her range of perfume and jewellery.

The Crazy In Love singer has filed papers with the UK’s Intellectual Property Office to use her name on “luggage and carrying bags, suitcases, backpacks, rucksacks, tote bags, purses, shoulder bags and vanity cases”. Her lawyers also mention “soaps, essential oils, cosmetics, hair lotions, skin and hair care creams, lotions, balms, oils”.

IVY PARK NOIR Available Now

Klaudia//October 12, 2023
adidas and IVY PARK unveil the final installment of their collaboration together, titled IVY PARK NOIR. A celebration of movement and materiality, the all-black capsule champions the human form, through silhouettes that epitomize power, freedom and individuality.

The new range represents a culmination of the two brands’ work together, combining adidas’ athletic and functional excellence, with IVY PARK’s signature emphasis on shape, and trend-defying creative vision. Using a singular, black color palette, IVY PARK NOIR intentionally draws focus to fabric, fit and texture, cultivating enduring elegance through sensual, material play.

Considering all chapters of an active way of life- from warm up, to cool down- the collection elevates one’s everyday pursuits through a mix of tight and loose fitting styles. Fabrications include luxurious embossed leather, exposed mesh and lacquered latex that combine to create a complex yet sophisticated capsule. Standout pieces include body-con cropped top and pant, relaxed 3-D molded knit sweatsuits, multifunctional jackets, and the IVY PARK signature jersey.

IVY PARK NOIR’s head to toe offering includes bold and innovative footwear that re-imagines a new era of style and function. Sleek molded and debossed elements add an architectural foundation to the collection’s sneakers, while a chunky, over the knee boot offers utilitarian fantasy.

Designed with the inclusivity endemic to the IVY PARK brand, the range offers sizing from XXS- 3XL and price points from $35 - $350 USD. IVY PARK NOIR is available now in select adidas stores, online at and in select partner stores globally.

Beyoncé Announces Final Ivy Park x Adidas Drop

Klaudia//October 6, 2023
Back in March it was reported that Beyoncé and her Ivy Park athleisure collection were parting ways with Addias after a five year run.

Last night Beyoncé confirmed the news.

In a post on Instagram Beyoncé announced the final Ivy Park drop with Adidas in parentheses and a pair of eyes emoji.

"Felt great to design and wear the final IVY PARK drop (with adidas👀💃🏾🕺🏾🪩) on the final show of the RENAISSANCE WORLD TOUR.
The Blackout. IVY PARK NOIR dropping Oct 12"

Welcome to Echoville: Is This Beyoncé's Newest Lifestyle & Apparel Venture?

Klaudia//July 2, 2023
In March, news dropped that the relationship between Beyoncé’s Ivy Park fashion brand and Adidas would be coming to a close, reportedly due to creative disagreements over the direction of the label. Things aren’t 100% kaput yet — Ivy Park dropped a swim collection just in time for the oncoming dog days of summer — but we now have some possible clues about where Queen Bey may be taking her merch-related talents next.

As noted by attorney Josh Gerben of Gerben Intellectual Property, Beyoncé-linked BGK Trademark Holdings LLC submitted eight applications to the US Patent and Trademark Applications, all dated June 22, for one single word: Echoville.

We have no material proof that this is the basis for a new consumer venture, but the details we do have are quite intriguing

Learn more below.

Beyoncé’s Echoville Trademarks

The following bullet points are taken verbatim from BGK Trademark Holdings LLC’s filings with the USPTO.

Exhibit the Discos of the Past and Dance Parties of the Present with IVY PARADISE

Klaudia//June 20, 2023
adidas and IVY PARK announce their latest collaborative swim and lifestyle collection: Ivy Paradise. This all-inclusive capsule pays homage to the disco era nightclubs, 90s hip-hop pool parties and present-day desert raves with its sequin silhouettes, lux velvet materials and the IVP monogram prints, making it this summer’s must have for the courageous and the cheeky.

Ivy Paradise pushes the boundaries of athleisure and luxury and celebrates freedom & self-expression. It takes swimwear from the water onto the dance floor with its versatility & stylistic combinations. It can be worn during the day at a music festival, to a glamorous city soiree, and the next day lounging on your best friend’s pool.

This capsule collection is designed to flatter every body with its luxurious fabrics, bold color blocks and versatile use with many reversible and 2-in-1 offereings included. Expect extreme cutouts, iridescent linings, shimmering rhinestones, and spandex to snatch the complete look. Styles include crystal mesh sarong wraps, crop tops & short sets, swimsuits and speedos, and a hot pink sequin jacket & shorts combo w/ fringe, and much more.

Ivy Paradise also includes an array of beach accessories including monogram visors & bucket hats, Ivy Park logo towel, and this summer’s IT accessory, the Disco bag.

The collection’s inclusive sizing ranges from 3XS – 4XL and price points range from $35 – $350 USD. The line is available in adidas stores and online at on June 23rd and in select partner stores, globally.

Renaissance World Tour in Amsterdam (June 18)

Klaudia//June 20, 2023
Beyonce performed at the Johan Cruyff Arena stadium in Amsterdam, Netherlands on June 18, 2023. The singer debuted custom IVY PARK from the new collection which is coming soon. After the show, she wrote:

"I started designing this collection over a year ago. I was so engulfed in all things RENAISSANCE and was inspired by Studio 54, Bob Mackie and the disco era. I wanted to do a modern twist using the signature IVY PARK neon and bring disco to the beach in this swim collection. I’m so happy to share this with you and even more proud to launch it for the first time on the RENAISSANCE WORLD TOUR. I’m proud to be among the very talented Black designers featured in last night’s show to celebrate Juneteenth."

"In honor of Juneteenth, everything I wore for RENAISSANCE WORLD TOUR tonight was created exclusively by Black designers."

Adidas CEO comments on Ivy Park partnership

Klaudia//May 6, 2023
At a quarterly results press conference, Adidas chief executive officer Bjorn Gulden addressed speculation that the brand’s relationship with musical superstar Beyoncé, who collaborates on the Ivy Park sportswear collection, had ended. There’s no final decision on this, he said, and in fact, there are two more Ivy Park releases to come this year, one in May, to coincide with the singer’s next concert tour, and another drop in September.

Beyond that, “there’s nothing else to communicate…until there’s a decision,” Gulden stated.

Olivier Rousteing talks about his adventure with Beyoncé for Vogue France

Klaudia//April 2, 2023
There’s no ignoring the earth-shattering impact that Beyonce’s album, Renaissance, had when it dropped last summer. Her 300 million fans on Instagram certainly helped to raise the roof! After a six-year wait, they finally had some new music from the incomparable Queen B to dissect, remix, and listen to on repeat without ever tiring of it. Fresh out of its release, Renaissance almost instantly became a timeless classic. Fusing old school and modern sounds, disco and house, the album offers an homage to yesteryear’s masters, an awareness of our current world and a liberation of the senses. It acts as an invitation to a party. When the album dropped, Beyoncé said to her community, “Creating this album allowed me a place to dream and to find escape during a scary time for the world. It allowed me to feel free and adventurous in a time when little else was moving. My intention was to create a safe place, a place without judgment. A place to be free of perfectionism and overthinking. A place to scream, release, feel freedom..” Of course, in the meantime, a lot had changed, with a new president, a pandemic, and the murder of George Floyd, the mood of the United States had shifted. The new world envisioned by Beyoncé is one that is resilient, but certainly not forgetful. Renaissance, along with its music and its lyrics, had a particularly strong impact on Olivier Rousteing of Balmain, so much so that it inspired him to design a couture collection entirely dedicated to the record. This was an unprecedented, extravagant gesture, with no ulterior motive, other than declaring his love for his idol and muse. Hand in hand with Beyoncé, Olivier designed sixteen pieces, one for each track on the album, culminating in a collection expressing his incredible admiration – a love letter inscribed in thread and cloth. If we have been lucky enough to see the collection, it is only at the discretion of its inspiration, the Queen Beyoncé herself. Olivier Rousteing and Beyoncé have exclusively shared a number of these exceptional pieces with Vogue France. Here, the designer talks us through this crazy (in love) adventure.

How did this story begin?
I think that the album is incredible. As soon as it came out, I would play it on repeat. At that time, I was working on my pre-collection. I was sketching while listening to Beyoncé's songs. In the evening, at home, I just kept on listening! I soon realized that I was building a collection that was purely inspired by her songs. So, I decided to contact Marni, her stylist. This was at two o'clock in the morning in Paris, so in the afternoon in Los Angeles. I told her that I had a couture collection for Beyoncé. "She's gonna love the idea!" Later, I talked Beyoncé through the journey behind this collection made for her, whom I admire so much, and for this album, with its music that blew me away. "Go for it!" she said, and so this incredible experience began.

Beyoncé and Balmain Introduce Renaissance Couture

Klaudia//March 24, 2023
Olivier Rousteing should have been doing one of two things late last July; either finalizing Balmain’s spring 2023 collection, or heading off on vacation. Instead he found himself listening to Beyoncé’s freshly-released Renaissance on rotation. As he tells it down a call from Paris: “I was sketching and sketching as I listened, and sometimes you can’t control the emotion of your sketch. And I started to imagine the sketches inside her album, how they would relate to the songs and the lyrics—it wasn’t something I was supposed to be doing but I was just inspired by the music to do it. And that’s how this started.”

Once he did get to that vacation, Rousteing kept sketching his Renaissance-rabbit hole pieces, refining and shaping. Then when he returned to Paris at the end of August he made a decision. “I contacted Marni and B. And I said, ‘honestly, I want to create a couture collection with you.’ And they were like: ‘Wow, that’s a big surprise.’”

Added Rousteing: “My hope was that she would be up for something even beyond the work we have done together before… I wanted us to be co-designers.” To his delight, Beyoncé was into it too.

Over the last five months Rousteing has been working in partnership with Beyoncé and Senofonte. Their first task was to whittle down the 50 or so looks that Rousteing sketched in his musically-driven fever dream to a playlist of 17. And the second was to collaborate on the process of transforming those remaining sketches into a fully produced and realized Balmain x Beyoncé couture collection. The result is a suite of A-side looks that honor both the history of the house and the musical heritage of the performer. Two of them have been seen already—glimpsed at the Grammys and the BRIT Awards earlier this year—and a few others are soon to be revealed elsewhere.

Beyoncé, Balmain Collaborate to Create Couture Outfits Inspired by 'Renaissance'

Klaudia//March 24, 2023
Beyoncé has a new collaborator: French luxury fashion house Balmain.

The singer, who appears on the April cover of Vogue France, announced on Friday that she has co-created a Balmain haute couture collection with Olivier Rousteing, Balmain’s creative director.

Renaissance Couture by Beyoncé x Balmain includes 16 couture outfits dedicated to the 16 songs on Beyoncé’s Grammy-winning Renaissance album.

“Thank you @olivier_rousteing and @balmain for bringing RENAISSANCE to life in couture,” Beyoncé wrote on Instagram. “Designing alongside you was freeing — thank you for allowing me to celebrate the human form, to take artistic risks, to push boundaries and to freely express myself.”

“To the @voguefrance team, thank you for trusting in our vision and sharing it with the world,” she added.

Beyoncé, Adidas Mutually Agree to Part Ways

Klaudia//March 24, 2023
Beyoncé and Adidas are breaking up.

A source close to the situation tells The Hollywood Reporter that the Grammy-winning entrepreneur and the German lifestyle brand have mutually agreed to part ways.

In 2018, Beyoncé entered a creative partnership with Adidas, where she relaunched her Ivy Park activewear line and also developed new footwear and apparel for the brand.

But there has apparently been major creative differences between Ivy Park and Adidas, and Beyoncé is excitedly looking to reclaim her brand, chart her own path and maintain creative freedom.

Beyonce's IVY PARK Ushers In The adidas Nite Jogger 7.0

Klaudia//February 6, 2023
Originally released in 1979 with its sights set on enhancing the visibility of runners at dawn and dusk, the adidas Nite Jogger has since been reserved for a myriad of disparate collaborative efforts from Twitch streamer Ninja to Beyonce’s widely-adorned IVY PARK line. Having kicked off the new year with a revamped adidas Top Ten 2000, Queen B’s revered brand is now returning to the iconic adi running silhouette, albeit with an outdoorsy twist.

Following a four-year hiatus, IVY PARK returned in 2020 with a slew of Three-Stripes models, including a mass influx in the now lifestyle-reflective model. Three years later, the brand harkens back to the 80s-synonymous silhouette with an adventurous aesthetic, surrounding its greyscale upper stitched with bright orange accents in an allover semi-translucent rubberized cage. Ditching its mid-foot stripes for a simplistic, clad upper, the mudguard’s suede textile dawns a contrasting ever-so-light grey and olive composition. Lightened by faded pink quarter overlays, the tongue’s plush construction features an additional sampling of olive with embossed cream tabs while underfoot, the revitalized ensemble renders a crisp white BOOST midsole with hits of orange and pink finishing along the tread.

While we await further release details, enjoy official images of the IVY PARK x adidas Nite Jogger 7.0 below in the meantime.

Ivy Park x adidas Nite Jogger 7.0
Release Date: Feb 9th, 2023 (Thursday)
Womens: $170

Beyoncé Embracing the Outdoors for Latest Ivy Park Drop

Klaudia//January 21, 2023
Beyoncé is headed into the woods — and the urban jungle — for the latest drop of her Ivy Park collection with Adidas.

Called Park Trail, the line is intended to be a “trail-blazing expression of performance wear inspired by the resilience of the outdoors, the spirit of the streets, and the possibilities of the future,” the companies said.

What that translates into is a collection of gender-neutral performance apparel, footwear and accessories for men, women and kids that can be worn hiking up a mountain or trekking through city streets. In total, there are 56 pieces of apparel, 12 accessories and three footwear styles for adults and 12 apparel styles, four accessories and one footwear style for kids.

A canyon camouflage print makes its appearance on several key pieces in the apparel assortment including a sequined jacket, faux fur coat and canvas track suit; a circular knit crop top, tight and zip hoodie; a jacquard sweater, and a hidden pocket crewneck sweatshirt.

Layering pieces and storage options are emphasized throughout the collection and the color palette includes both traditional outdoors options such as Denali green, cream white and indigo as well as eye-popping hues of solar orange, purple and lime green.