Beyoncé
Online

Beyonce is the biggest gainer on this week's Billboard Social 50 chart, making a massive jump from No. 49 to claim the No. 17 spot after a frenzy of media activity and social buzz following the launch of the pop star's new Web presence. The Social 50 chart ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, MySpace, using a formula that blends weekly additions of friends/fans/followers along with weekly artist page views and weekly song plays. The launch of the Beyonce's official Web site ( beyonce.com) on April 5 sent the social world into a tizzy. Her new site -- powered in part by Tumblr -- was announced the same day courtesy of the diva's first Tweet ( @beyonce). Her Twitter account had previously been the most-followed account without a single Tweet, with nearly 4 million followers. While Beyonce has had the account for over five years, she never said a peep until last week. And when fans have been waiting that long -- you know it's going to cause a stir. Beyonce's site is ambitious for a Tumblr. Keeping in mind the visual emphasis that has made the platform so popular, the site features a photo-centric theme that is devoid of extraneous frills and side menus. A simple black arrow featuring a slide-out menu allows visitors to seamlessly navigate to Beyonce.com and the rest of her pages, which have all also been redesigned to fit the same easily digestable and visually appealing tone set by her Tumblr. The overhaul also prominently features links to Beyonce's social properties, streamlining the fan acquisition process which resulted in a 114% increase in fan acquisition over the previous week.