Jay-Z dropped a new video for “Family Feud,” from his eight-times-Grammy-nominated latest album “4:44” at 4:44 p.m. ET on Thursday and the Beyonce-starring video looks likely to light up the internet with chatter deep into New Year’s Day weekend.
Below you can watch a 35-second preview for the clip, but to see the rest you’ll have to go to
Tidal, which is offering a free-trial holiday promotion.
Directed by Ava DuVernay, the “Godfather”-esque video features Jessica Chastain, Michael B. Jordan, Thandie Newton, Brie Larson, Rashida Jones, Mindy Kaling, Rosario Dawson, Niecy Nash, and Susan Kelechi Watson among star-studded cast.