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This ain’t Texas, but New York City is gearing up for Beyoncé’s Cowboy Carter release.

A number of major NYC art museums were seen with a display projected onto the front that reads, “This ain’t a country album. This is a ‘Beyoncé’ album,” as shared in photos posted by ARTnews. Among the museums with the projected ad include the Guggenheim Museum, Whitney Museum, New Museum and Museum of Arts and Design. Bey also posted a photo of the Guggenheim’s coordinates to her Instagram Story on Wednesday night (March 20).

However, in a statement to ARTNews, the Guggenheim “was not informed about and did not authorize this activation. However, we invite the public—including Beyoncé and her devoted fans—to visit the museum May 16–20 when we present projections by artist Jenny Holzer on the facade of our iconic building to celebrate the opening of her major exhibition.”

The Whitney also noted to Billboard, “We wish Beyoncé well with her album, and look forward to seeing her at the Whitney Biennial soon.”

The Museum of Arts and Design mirrored the statement, sharing with Billboard, “While the Museum of Arts and Design (MAD) was not involved in the activation, we are thrilled to see Beyoncé shining a light on the importance of museums in the cultural landscape. Her influence undoubtedly opens doors for even more people to explore and appreciate Black creativity, such as pioneering textile artist Sonya Clark, whose comprehensive survey, ‘Sonya Clark: We Are Other,’ opens this weekend at MAD.”

Billboard has reached out to Beyoncé’s team for more information.

Beyonce revealed the limited edition cover for "Cowboy Carter".

Beyonce shared pictures from this year's Oscar Gold Party.

It’s our one month anniversary! We welcome you all to join our CÉCRED space and can’t wait to show you more of what we have to come.

Beyonce thanked her fans on TikTok for supporting "Texas Hold 'Em": "Thanks for making this one a “real life boogie” and number one single on the Hot Country Songs chart."

Beyonce shared a message about her upcoming album "Cowboy Carter".

"Today marks the 10-day countdown until the release of act ii. Thank you from the bottom of my heart to all of the supporters of TEXAS HOLD ‘EM and 16 CARRIAGES. I feel honored to be the first Black woman with the number one single on the Hot Country Songs chart. That would not have happened without the outpouring of support from each and every one of you. My hope is that years from now, the mention of an artist’s race, as it relates to releasing genres of music, will be irrelevant.

This album has been over five years in the making. It was born out of an experience that I had years ago where I did not feel welcomed…and it was very clear that I wasn’t. But, because of that experience, I did a deeper dive into the history of Country music and studied our rich musical archive. It feels good to see how music can unite so many people around the world, while also amplifying the voices of some of the people who have dedicated so much of their lives educating on our musical history.

The criticisms I faced when I first entered this genre forced me to propel past the limitations that were put on me. act ii is a result of challenging myself, and taking my time to bend and blend genres together to create this body of work.

Pre-order the limited edition exclusive cover vinyl now on shop.beyonce.com.

Listen to the new official "Texas Hold 'Em" remixes by Dave Audé below!

Beyonce attended an LVMH event in Paris on Wednesday.

Sony released a promo video featuring a scene from "Renaissance: A Film by Beyoncé" hinting that the film might be available on Sony Pictures Core soon!

The music icon said in a recent interview that fans may hear “Jolene” on Beyoncé’s forthcoming country album expected to debut on March 29.

As Beyoncé’s upcoming album inches closer to its release date, more details about what fans can expect have surfaced.

In a recent interview, country superstar Dolly Parton revealed that her popular single “Jolene” may appear on Beyoncé’s soon-to-be-released country project. Since the announcement of “Act II,” rumors about the details of the album began circulating, including Beyoncé covering Parton’s most famous song.

“Well, I think she has,” Parton told Knox News, People reported. “I think she’s recorded ‘Jolene,’ and I think it’s probably gonna be on her country album, which I’m very excited about that.”

Parton continued showering Bey with love and shared how they remained in contact over the years.

“We’ve kind of sent messages back and forth through the years,” Parton said. “And she and her mother were like fans, and I was always touched that they were fans, and I always thought she was great.”

Today, Beyoncé celebrates a full month at Number 1 in the UK with TEXAS HOLD ‘EM, marking a new personal best for the superstar in the process.

The sixth UK Number 1 single, lifted from her newly-announced upcoming album COWBOY CARTER, is now her longest-running chart-topper on the Official Singles Chart; besting the previous three-week peaks of 2003’s Crazy In Love with Jay-Z and 2007’s Beautiful Liar with Shakira.

It also blows past the two Number 1 singles Beyoncé achieved as a member of Destiny’s Child; with 2000’s Independent Women and 2001’s Survivor both spending one week at the top of the chart. Thus, Beyoncé’s turn to country has dug up gold, gifting her the longest stretch at Number 1 of her entire career.

Beyoncé announced the title of her forthcoming, country album. Having previously teased that she was going to release a country music project and the next phase of her acclaimed 2022 album Renaissance on March 29, she officially revealed that it’s called Act II: Cowboy Carter.

The pop superstar shared the title by simply adding the title and release date to her Instagram bio and posting a shot of a saddle with a red, white and blue sash that reads “Cowboy Carter” on her Instagram Story.

In the image, it’s as if the metallic, disco-esque saddle that Queen Bey rides on the cover of Renaissance is transforming into a western one — signaling her artistic transition.

The image is also displayed front and center on Beyoncé’s website. The Shop section of her site where fans can pre-order merchandise and the new record also reveals alternate artwork to feature close-up photos of the Grammy winner’s face as she wears a black cowboy hat, has a white snake over her eye and her hair done up in a blonde, feathered cut and braids.

In the gallery you'll find scans from the March/April issue of Essence magazine and a new picture from the photoshoot.

A second week at No. 1 on the Billboard Hot 100 is in the cards for Beyoncé’s “Texas Hold ‘Em.” A week earlier, the song ascended to the summit, becoming her ninth leader on the chart.

“Texas Hold ‘Em,” on Parkwood/Columbia Records/Columbia Nashville, drew 27.6 million radio airplay audience impressions (up 72%) and 25.5 million streams (down 12%) and sold 22,000 downloads (down 24%) in the Feb. 23-29 tracking week, according to Luminate.

The single dips to No. 2 on the Digital Song Sales chart, after two weeks at No. 1, and to No. 3 after a week atop Streaming Songs, while bounding 43-23 on Radio Songs, as the song claims top Airplay Gainer honors on the Hot 100 for a second week.

Being promoted to multiple radio formats, “Texas Hold ‘Em” leaps 28-16 on Adult Pop Airplay, 25-17 on Pop Airplay, 36-23 on Rhythmic Airplay – as the Greatest Gainer on each chart – 28-24 on Adult R&B Airplay, 36-32 on R&B/Hip-Hop Airplay and 40-32 on Mainstream R&B/Hip-Hop Airplay. It also debuts on Adult Alternative Airplay at No. 36, while slipping 34-38 on Country Airplay; thanks to its placement on the two tallies, where Beyoncé had not previously logged any entries, she has tied Pharrell Williams for the most airplay charts – 18 – on which any artist has appeared.

“Texas Hold ‘Em” concurrently adds a third week at No. 1 on the Hot Country Songs chart, which uses the same multimetric methodology as the Hot 100. The banjo-inflected single became her historic first No. 1 on the ranking; prior to its coronation, no Black woman, or female known to be biracial, had previously led the list.

After reaching Billboard’s country charts for the first time with “Texas Hold ‘Em,” Beyoncé makes her first appearance on a rock radio airplay tally with the buzzy, banjo-inflected single.

The song debuts at No. 36 on Billboard’s Adult Alternative Airplay chart dated March 9. It’s Beyoncé’s maiden placement on any of Billboard’s rock-based airplay lists (Adult Alternative Airplay, Alternative Airplay, Mainstream Rock Airplay and Rock & Alternative Airplay). Adult Alternative Airplay reflects songs’ weekly plays on a panel of 50 adult alternative-formatted stations, with data, as monitored by Mediabase, provided to Billboard by Luminate. The format encompasses music under the umbrella of Americana, including material considered more specifically folk, country, blues, soul or other related styles.

The leader in spins for “Texas Hold ‘Em” on the Adult Alternative Airplay panel Feb. 23-29 was KVYN in Napa Valley, Calif. The station played the song 45 times in that span.

“KVYN decided to get on this Beyoncé track right away, mostly to support her musical evolution and dabbling in American roots music,” KVYN program director Nate Campbell tells Billboard. “So far, it’s working in our rotation and we’re happy to have ‘Country Beyoncé’ in our mix.”

Beyoncé is back⁠. ⁠

At the dawn of a new Renaissance, Beyoncé is gearing up for her next evolution, one that reaffirms her unparalleled influence with an audacious ascent to new limits. ”So many things have changed in the past decade,” she says. ⁠ ⁠

Ten years after first covering CR in 2014 and hot on the heels of her act ii and newly-launched hair-care line Cécred, the inimitable global superstar returns to the pages of CR Fashion Book with Carine Roitfeld and JAWARA in honor of her next big move.

Beyoncé’s dad has revealed that she loved country music as a baby.

Following the release of the music superstar’s country songs “Texas Hold ‘Em” and “16 Carriages,” her father has revealed that she has been a country music fan from a young age.

In an interview with the BBC Asian Network, Matthew Knowles explained that Beyoncé often spent time with her country music-loving grandfather in Alabama as a child.

“When Beyoncé was a little baby, and I’m talking two-three years old, she would go down and spend the summer with my parents,” the record executive said. “And her grandfather – my father – loved country music, and he used to sing to her. At an early age, she heard this music.”

Matthew, 72, added, “And when you’re two, three years old, subconsciously music stays in your head.”

During the interview, Matthew – who was his daughter’s manager until 2011 – noted that he “wouldn’t be surprised” if Beyoncé’s crossover from R&B and pop to country music was inspired by her early years.

Beyoncé’s “Texas Hold ‘Em” draws the No. 1 spot on the Billboard Global 200 chart, lifting from No. 4. The song is the superstar’s first leader on the list (which began in September 2020).

The Billboard Global 200 and Billboard Global Excl. U.S. charts rank songs based on streaming and sales activity culled from more than 200 territories around the world, as compiled by Luminate. The Global 200 is inclusive of worldwide data and the Global Excl. U.S. chart comprises data from territories excluding the United States.

Chart ranks are based on a weighted formula incorporating official-only streams on both subscription and ad-supported tiers of audio and video music services, as well as download sales, the latter of which reflect purchases from full-service digital music retailers from around the world, with sales from direct-to-consumer (D2C) sites excluded from the charts’ calculations.

Beyoncé’s “Texas Hold ‘Em” jumps to No. 1, from No. 4, where it debuted a week earlier, on the Billboard Global 200, with 59.6 million streams (up 86%) and 43,000 sold (down 10%) worldwide Feb. 16-22. Dating to the chart’s 2020 start, she previously reached the top 10 with “Break My Soul,” which hit No. 6 in 2022.

Notably, “Texas Hold ‘Em” is the second Global 200 No. 1, among 54 total so far, that has topped Billboard’s U.S.-based Hot Country Songs chart, joining Taylor Swift’s 2021 leader “All Too Well (Taylor’s Version).”

Beyoncé’s “Texas Hold ‘Em” shuffles to No. 1 on the Billboard Hot 100, a week after it debuted at No. 2. The superstar earns her ninth leader on the list, and her first since “Break My Soul” in 2022.

A week earlier, the single became the superstar’s historic first No. 1 on the multimetric Hot Country Songs survey; prior to the triumph for “Texas Hold ‘Em,” no Black woman, or female known to be biracial, had previously topped the chart.

“Texas Hold ‘Em” is one of two songs that Beyoncé released Feb. 11 (with instrumental and clean and explicit a cappella versions of the song released Feb. 14), along with “16 Carriages.” The arrival of both tracks was announced via a Verizon commercial that aired during CBS’ broadcast of Super Bowl LVIII, ahead of the March 29 release of her new album, which follows her 2022 Renaissance LP.

“Texas Hold ‘Em,” on Parkwood/Columbia Records/Columbia Nashville, becomes the 1,164th No. 1 in the Hot 100’s 65-year history. Below is a look at Queen Bey’s latest coronation.