Beyonce's global campaign #BeyGood is set to help UK youth charity, The Prince's Trust, change the lives of disadvantaged young people.
The superstar and Prince's Trust ambassador's #BeyGood campaign, which encourages people to be kind, be charitable and #BeyGood to each other and their communities, will raise vital funds for The Prince's Trust on the UK tour dates of the Mrs Carter Show World Tour.
Beyonce said: 'As a young child I was blessed to have the support of my family who encouraged me to reach for my goals. So many young people don't have this. I am honored to partner the #BeyGood campaign with The Prince's Trust to help young people beat the odds and create better lives for themselves.'
Fans wanting to be part of the #BeyGood movement are encouraged to make a £3 text or online donation to the youth charity to help disadvantaged young people across the UK into jobs at a time when one in five (20 per cent) are struggling to find work.
Concert ticket holders who make a donation or wear a #BeyGood t-shirt will be given an official #BeyGood sticker at The Prince's Trust donation site situated in the venue. They will then be given the chance to be randomly selected for a seat upgrade to an exclusive VIP area near the front of the stage.
A limited number of #BeyGood t-shirts will be available to buy at The Prince's Trust Tomorrow's Store in Liverpool Street. Fans can also bring used items of clothing to a donation site at each venue in return for a #BeyGood sticker, and these will be distributed to those in need.
To join Beyonce in support of The Prince's Trust, go to:
www.princes-trust.org.uk/beygood where donations can be made online or text donate £3 by texting BEYGOOD to 70660.